A Vending Proposal Gives Structure

A written proposal is not only a desirable in a complicated sales process like full-line vending, it is necessary. Not many years ago, it could take two full days for a sales person and a clerical person to prepare and type a 30 page proposal. Today, a proposal can be produced in matter of minutes, thanks to technology. It can be so simple that the salesperson in your Antares operations can actually prepare the proposal. Let’s examine the content of a well drawn proposal.

The cover letter

The first page should be a cover letter, typed on the company letterhead, thanking the prospect for the opportunity to submit the proposal

About the company

Write a one page description of the Antares operation, its place in the community, and the services that you offer. If you are locally owned and managed, this should be stressed. In short, discuss anything that sets you and your business apart from the competition.

The employees

Describe the people employed in your Antares operation. Describe anything that you can think of that will paint a positive portrait of the organization and its people, such as their uniforms and their name tags.

The products

Describe the products that you distribute in the commissary. This would include the quality standards that you maintain; health food programs; product rotation standards; nutritional content; signature items. If you do anything that is unique, such as brand preference analysis by location, discuss it.

The services

List and describe the services that your Antares operation is offering.

Client’s expressed needs

In this section, list all of the service and product improvements that the client hopes to achieve by changing suppliers

The proposal

In the section, describe how you intend to accomplish solving the client’s problems listed in the previous section.

Equipment maintenance

In your proposal you would need to list the specific equipment to be installed. After this, discuss how you communicate, respond to and clear service calls.

Client responsibilities

List any of the responsibilities that you expect the client to assume. For example, the client will provide all water, power and building maintenance functions.

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