Defining Sales and Marketing Strategies in Vending

Sales and marketing strategies are no longer optional to succeed in vending. In the past, many successful vending operations mainly enjoyed growth through word of mouth referrals and luck. This will not always continue to work.

Yesterdays sales techniques don’t work any more

Just as carrying out your Antares vending operations the same old way won’t work in today’s marketplace, neither will selling the same old way. More aggressive competition in a market place with a dwindling number of potential locations necessitates a more deliberate, systematic approach to growth. Creative, hard hitting sales and marketing strategies must be in place if you are to have any chance of growing your Antares vending business.

Winners single-mindedly and relentlessly pursue the competitive advantage. We long ago reached a stage where the only business to get is the business someone else already has.

Sales and Marketing: You need to do both

To create a winning Antares vending operation, you will need to incorporate clearly defined sales and marketing functions in your company. People often confuse marketing with sales. Sales is a day to day tactical issue, marketing looks down the road and addresses how you get the word out, how you package your goods, how you identify your market and other strategic issues.

A decision to bring on a new product line in your Antares business, for instance, is part of your marketing strategy. It needs to be understood in this in this context in order to succeed. Successful sales and marketing strategies also require a good product.

Understand your customer base

Finding prospects is probably the easiest aspect of sales. There is no longer any need to buy expensive data bases and mailing lists. With your local library card, you can access numerous data bases on the internet that contain details on all potential new accounts in your market

Target the accounts you want for your Antares operations by name, then make a detailed plan for each, prioritize the opportunities and work by appointment. When you do all this you will make more vending sales.