Planet Antares scam alert blog on tips & advice on various vending scams for entrepreneurs and operators.

Thursday, July 19, 2007

Focusing On Brand Name in Vending

With snack and beverage vending machines, there are a wide variety of products that you can place in the vending machines. The products that you place in your Planet Antares vending machines play a big role in the success of your vending business. Before you place products in your vending machine, you will need to carry out research on which products are popular with the public. This is information that you can get from moving from location to location and watching what people buy from the vending machines that are there. Asking kids questions about which products to place in the vending machines will also help you to know which products are popular.

Placing branded items in your Planet Antares vending machines will save you all the trouble of advertising your products. Branded items are already popular with the public and of course they are always being advertised on the media. When you have these kinds of products in your vending machines, they just literally sell themselves. Even though branding is one of the factors that contribute to successful merchandising, it has long been underutilized in vending.

Becoming more brand focused
Retail competitors, such as c-stores and supermarkets have long been marketing their branded products. They are way ahead of the vending industry when it comes to that. This is something that the vending industry can learn from the retail industry.

Planet Antares vending machines sell items such as sodas, juices and all types of snacks. These are products that should always be branded. For example Coke and Pepsi are branded beverages. When you place them in your vending machine, there is no doubt that someone would buy them. They have been around for a very long time and they are always being advertised on TV, radio, signboards and other forms of media. This is why you will not have any trouble selling these brands in your vending machine. All you have to do is place the machine in a strategic vending location, then let the branded products sell for themselves.

You can have all types of products in your Planet Antares vending machines, but always keep in mind that brand always sells, so make sure that you keep the branded products as well. Try out new products in your vending machines. Don’t think that you should only sell branded products. You never know which product can become popular with the public. You can find this out by placing new products in the vending machines. If the product is marketed well and it becomes a hit, you will end up increasing your sales profits. Nonetheless your main focus has to be on brand name products, because these are the products that always sell, even on slow days.

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