Planet Antares scam alert blog on tips & advice on various vending scams for entrepreneurs and operators.

Thursday, February 25, 2010

Three Important Factors Influencing Success Of Vending Business

In order to stay on top, vending operators need to out beat competitors. There are several factors that spell difference between success and failure in a vending business. A business will exist as long as it is able to benefit both the parties involved in it (operator and customer) else business would not survive.

Before starting a vending business you need to consider three important factors that include the following:

• Location: Location is one of the four P’s of marketing mix. Purchasing a quality vending machine is essential for successfully running your vending business. However, selecting best location is vital for this business. Choice of location should be such that it is easily accessible to all customers otherwise there is no use of that location.

• Positioning: Once you have chosen a location for your vending machine, the next step is to decide its position in the premises. You are selling a product and so when you are placing it, it should be located in such a place where everyone can easily locate the machine. The position of your vending machine no doubt depends on the kind of place you have installed your machine. If you are catering to needs of offices, pantry or lunch rooms would be a perfect choice.

• Stylish and good looking: Performance of your vending machine is also dependent on its looks. This factor is ignored by most buyers while purchasing new machines. If you are targeting children, then they would be more attracted towards vending machines that have graphics or animated pictures. Looks of vending machine can create impulsive buying amongst customers. Thus your sales and overall profitability can be increased. Planet Antares machines are designed keeping in mind style and robustness and probably can be your best choice.

Due priority should be given to these three factors if you would like to make your business a big success.

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Thursday, February 18, 2010

Why Vending Business is most preferred business.

Many businesses have been established and most of them have been washed away by the huge tides of recession. Vending is perhaps the only business that has remained unaffected by recession or other economic fluctuations. Besides this, the initial capital required for establishing a vending machine is minimal when compared to most other business models. All these make vending very popular among the business world.

There are several benefits that are enjoyed by any operator who takes up this business. Some of them have been mentioned below:
  • Vending business has high profit margins: The products that are dispensed in this machine are priced high thus operators retain a huge margin.
  • Vending business is not a seasonal business. The demand for the products vended in this machine is almost static, thereby giving its operator a regular flow of income.
  • This is a 100% cash business. Therefore there is no risk of bad debts and collection issues.
  • There are no fixed working hours and you can run your machines round the clock 24/7.
  • You need not take up this business on a full time basis. You can continue with your main job and take up this business on a part time basis.
  • You need not appoint sales personnel as vending machines takes care of all your sales.
  • Like other businesses you can enjoy tax benefits even in vending business.
  • Except for regular maintenance and repair costs, operator does not incur any major overhead costs.
  • This is perhaps the only business that gives you instant returns.
  • This business gives you a lot of financial independence.
Vending machines business is perfect choice when it comes to offering instant and convenient services to customers. Since its inception this industry has been skyrocketing and has been able to provide employment opportunities to several young and enthusiastic individuals.

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Tuesday, February 09, 2010

Role of Customer Satisfaction in Vending Business

Vending is no doubts a highly profitable business that can be taken up by any enthusiastic individual. With the intention of making more money, operator only concentrate on the 4 Ps of marketing mix and tend to give least or no priority to customer satisfaction. This is one of the biggest blunders ever committed by any vending operator.

Vending is a customer centric business. With more and more customers switching to vending machines, the number of operators taking up this business is also on the rise. Competition has become severe and every operator is striving towards customer satisfaction. As a result, operators are even willing to put in lot of time and money is in conducting several customer relationship programs. All this is done with a view to ensure that customer preferences are given topmost priority.

One satisfied customer refers ten others from his family or friends circle. In addition to this, if the operator comes up with some special discounts and offers, then you can lure many more customers towards your business.

Customer’s confidence and satisfaction can be gained by the below mentioned methods:

• Quality: Today’s customers do not mind spending some extra money in order to avail the best quality products.

• Latest products: Most customers like experimenting with new products that are introduced into the market for the first time. Make sure you offer all the latest products that hit the market.

• Branded products: Brand consciousness is increasing among modern customers. So, you can make them happy by offering branded products. Another advantage with these products is that they do not require additional promotion as they are known world wide.

• Cleanliness: Make sure your vending machines are always kept clean and in good working conditions. This will ensure that a customer who visits your machine will not return empty handed. This will also create goodwill for your company among customers.

One or all the above mentioned aspects is sure to give you a huge success. For more advice contact Planet Antares who have been in business for over two decades.

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